PROFILE

Hywel Small is a highly motivated commercial consultant who has held significant P&L responsibility for a number of different businesses.

He has considerable experience & involvement in diverse senior leadership teams and has been fully involved in strategic and operational planning & implementation. He works with people and organisations who want to take a commercial transformational journey.

ATTRIBUTES

Tailored Solutions

He offers bespoke cost effective solutions for SMEs and not for profit sectors.

Marketing

His aim is to support businesses to adopt relevant and appropriate marketing techniques and use the right technologies to fully engage with the client base, appropriately positioning sales resource. The emphasis is on helping business organisations deliver effective structures & solutions to successfully deliver strong ROI campaigns.

Sales Operations

He has considerable sales management experience & has led both large and small sales management teams, in pursuit of agreed budgets and KPI’s.

Staff Engagement

Believing in people, he collaborates with leadership/ staff teams to help implement the agreed strategy and better engage with all stakeholders throughout the transformational journey.

Client Interaction

He will advise on cost effective and appropriate CRM solutions in order that business organization achieves the right approach to cost effectively and profitably interact with their intended targeted client base.

Insight

He uses the business intelligence and data that businesses hold within their organizations’ (or may need to acquire) to gain real & objective insight. His core belief is that ‘if you can measure it you can manage it to transform your organization’

Sustainability

His considered approach aims to fully challenge your strategy, side by side reviewing your product/ service offerings, helping to enhance/ adapt or change whatever necessary, in order to gain sustainable growth.

EXPERIENCE

Hywel has worked for a number of recognized companies which include: Autotrader.co.uk, The Thomson Corporation, Trinity International Holdings, Newsquest and Johnston Press

His experience in addition to his significant commercial experience of P&L and Sales management includes: Operational leadership, Budgeting/Planning/Forecasting & Reporting, CRM, Effective Performance Controls, Project Management, Client Engagement and Development, Presentations, Negotiations, Collaborative Working, Staff & Management Development, Marketing, Change Management, Strategic Planning, M&A Work, Union Negotiations, ISO Quality Accreditation, Business Transformation.

His leadership and collaborative skills have been further developed and enhanced by pro bono work within the not for profit sector. He is a common purpose graduate, a registered volunteer with the Cranfield Trust, former board member of the local Chamber of Commerce and former trustee and vice chair of a local homeless charity. He currently sits as a board member of Activate a new trading arm of Action Hampshire.

REFERRALS

Hywel is a savvy sales & marketing professional with a keen sense of strategy and achieving business goals. He possesses the full range of marketing communication skills and excels working with business (commercial) transformation, growth and sustainability. Through our professional relationship, I occasionally seek his sensible advice and sound insight, most recently in connection with content ideas for Beacon’s website. I highly recommend Hywel and his services.

Stuart Brewer – Founding Partner – Beacon Communications.

Hywel is a longstanding and valued volunteer consultant with The Cranfield Trust. He has been highly effective in his support for frontline charities, going beyond our original brief to provide valuable and in depth support. He has a great ability to form effective working relationships and engage clients to develop realistic plans.

Amanda Tincknell – CEO – Cranfield Trust

Hywel quickly identifies the sales & marketing needs of a business. To encourage ongoing development he formulates a strategy to improve efficiency and maximise results.

James Lamont – Founder – IDENTIGN

CONTACT

Contact me today to start a conversation.
Alternatively you can call on: +44 (0)7801 457944.